Smylie Kaufman

Services:

Branding
  • Discovery
  • Stylescapes
Design
  • Logo Design
  • Visual Identity
  • Collateral

Agency:

Agency : Standard worked with pro-golfer (and nicest guy in the world) Smylie Kaufman to develop the visual identity for his growing umbrella brand. Actively resisting the yellow emoji smiley, we created an elegant and simple visual that marries Smylie’s love of golf with his positive vibes.